DENVER, CO — (Marketwired) — 06/09/15 — MusclePharm Corporation (OTCQB: MSLP), a scientifically driven, performance-lifestyle sports nutrition company announced a multiyear partnership with City Football Group and its four clubs: Manchester City Football Club (including the Continental Cup winning Manchester City Women’s FC), Melbourne City Football Club, New York City Football Club, and Yokohama F. Marinos.
MusclePharm develops, manufactures, markets and distributes branded nutritional supplements. It is considered an innovator in the industry and run by athletes who are passionate about creating the world’s best nutritional and sports supplementation products for elite and every day athletes. MusclePharm is an innovator with 18 awards in the past six years, recognizing its superior products and brands.
“City Football Group is excited to partner and work closely with MusclePharm, which, like us, is committed to achieving the highest levels of performance for elite athletes. We are also delighted to be working with another commercial partner across all of our clubs. This is another endorsement that City Football Group provides an ideal marketing platform for global brands seeking to engage with football fans all over the world,” said Omar Berrada, Commercial Director of City Football Marketing.
MusclePharm’s portfolio of recognized brands, include MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™. New products launched over this past year include Combat Crunch protein nutrition bar and ready-to-drink Energy Sport and Energy Sport Zero.”We are proud to be an official sponsor of City Football Group and all of its football clubs. City Football Group is home to some of the most well-known and exciting football clubs in
the world and we believe this partnership will be mutually beneficial as more and more fans around the globe are introduced to our science-based, quality and effective products,” said Brad Pyatt, founder and CEO of MusclePharm. “This partnership is consistent with our larger business strategy to partner with the world’s largest and most popular sport and leverage this significant global brand exposure.”
For more information on MusclePharm go to www.musclepharm.com
City Football Group (CFG) is a global football organization, which owns a number of football-related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG’s teams include English Premier League Club, Manchester City FC, Continental Cup winners, Manchester City Women’s FC, Melbourne City FC of the A-League and new Major League Soccer Franchise, New York City FC. CFG is also a minority shareholder in Yokohama F•Marinos of the J-League.
The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level. The Group’s support companies — City Football Services and City Football Marketing — operate from a number of offices around the world in support of the Group’s clubs, associated organizations and customer organizations. City Football Services shares footballing IP and “know-how” to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners. City Football Group’s headquarters are in Manchester and it has offices in Abu Dhabi, London, New York, Melbourne and Tokyo.