The two-year partnership includes sponsorship of the Hurley Surfing Australia High Performance Centre (HPC), the world’s first facility dedicated to helping surfers of all abilities reach a higher performance level.
Funded by the Australian Sports Commission and opened in June 2012, the two-level centre of excellence features state-of-the-art education facilities, surf specific gym, auditorium, offices, sports science testing and treatment room, and accommodations for 22 athletes, all of which was designed in consultation with the Australian Institute of Sport.
“Surfing is a highly strenuous sport that requires a lot of endurance and the right balance of nutrition to help these athletes excel in the water,” said Brad Pyatt, chairman and CEO of MusclePharm.
“Partnering with Surfing Australia is a perfect way for MusclePharm to introduce its products to surfers who want to maximise performance in a region known for hosting professional surf competitions and some of the best waves in the world.”
The HPC is situated at Casuarina in northern New South Wales.
“We are really pleased to be partnering with MusclePharm,” said Surfing Australia Sport Science Manager Dr Jeremy Sheppard. “On the back of our nutrition-literacy and ongoing food education, this partnership will allow us to work with a trusted, professional organisation to provide nutritional supplements that are safe and effective to our senior elite athletes.”
MusclePharm will also sponsor the Team Australia program, which includes International Surfing Association Events encompassing the World Junior Titles, World Masters Titles, World Longboard Titles and World SUP and Paddleboard Titles. The sponsorship also includes the annual Green Room Conference, Australia’s benchmark professional development gathering for the surfing community.
“Surfing Australia is dedicated to delivering a consistent pipeline of champion Australian athletes to compete on the world stage,” said Surfing Australia CEO Andrew Stark. “This requires an advanced training regime at the HPC to ensure our athletes are prepared to win.
“MusclePharm will now assist in this training program offering the highest quality supplements to our athletes to ensure they can succeed. MusclePharm were chosen for their international reputation and will be a great partner for the HPC and our commitment to excellence.”
MusclePharm® is a scientifically-driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognised brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilising the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry.